Ron had a successful twenty -year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.
In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.
Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.
Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)
Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.
Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time i’m the worlds biggest Bruins fan!
“Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.
I started in the automotive industry in 2010 right or of High School, and worked at Mazda, GMC and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within the Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.
I raced Go Karts up and down the east coast from the ages of 12-15. I follow short track racing. My other interests are golfing and all Boston sports.
I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.
I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.
Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.
I began my career at Ron Bouchard’s Auto Stores in 2010. I attended a vocational high school and college where I studied Automotive. I have worked in sales for over 30 years in a number of industries ranging from financial services, to the Sales Manager for a food and dairy business where I traveled coast to coast handling corporate accounts. Now in the car business I enjoy being a Sales & Leasing Consultant. I believe if you take care of your employees, they will take care of your business. Move forward with great success, and great things will happen in the future.
I live in Leominster, and have been married since 1981. I have 3 grown children and 5 grand children. I enjoy outdoor activities like hunting, fishing, hiking and snowmobiling.