Staff

Management

  • Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    (978) 345-1800
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    Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    Ron had a successful twenty -year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.

    In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.

    Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

    Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)

  • Chad Bouchard

    Chad Bouchard

    General Manager

    (978) 345-1800
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    Chad Bouchard

    Chad Bouchard

    General Manager

    Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.

    Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time i’m the worlds biggest Bruins fan!

    “Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.

  • Char Fitzgerald

    Char Fitzgerald

    Used Car Sales Director

    (978) 860-3972
    Char Fitzgerald

    Char Fitzgerald

    Used Car Sales Director

  • Bree Schpero

    Bree Schpero

    Marketing Director

    (978) 860-3977
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    Bree Schpero

    Bree Schpero

    Marketing Director

    I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

    I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.

    Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.

  • Mike Finley

    Mike Finley

    General Sales Manager

    (978) 345-1800
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    Mike Finley

    Mike Finley

    General Sales Manager

    I’m from Londonderry New Hampshire, and have been in the car business since 1999. I’ve worked at two family owned car dealerships during my career, and love working here at Ron Bouchard’s!
    I attended Plymouth State University with a double major in Economics and Marketing, and a minor in psychology. I also played four years of baseball, and was team captain junior and senior year.
    I make it my goal to make every customer a customer for life by being fair and honest. I believe every customer should be treated like a family member, and find the best vehicle to suit their needs and budget.
    When not working I spend my time off with my wife and three children. We enjoy anything outdoors, and our Friday family movie nights.

  • Bob Frappier

    Bob Frappier

    Sales Manager

    (978) 345-1800
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    Bob Frappier

    Bob Frappier

    Sales Manager

    I started in the automotive industry in 2010 right or of High School, and worked at Mazda, GMC and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within the Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.

    I raced Go Karts up and down the east coast from the ages of 12-15. I follow short track racing. My other interests are golfing and all Boston sports.

  • Chris Bakas

    Chris Bakas

    Business Manager

    (978) 345-1800
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    Chris Bakas

    Chris Bakas

    Business Manager

Service & Parts

  • Al Dinardo

    Al Dinardo

    Service Manager

    (978) 345-1800
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    Al Dinardo

    Al Dinardo

    Service Manager

    I have been with Ron Bouchard’s since 1993. I enjoy working with customers, and in my time off most enjoy watching my son play baseball.

  • Chrissy Pease

    Chrissy Pease

    Parts Manager

    (978) 345-1800
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    Chrissy Pease

    Chrissy Pease

    Parts Manager

Internet Team

  • Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    (978) 345-1800
    Email Me More info
    Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    I started at Ron Bouchard’s in August of 2016, which began my career in the car business. My customer service and personal philosophy is to treat others the way I would want to be treated.

    I enjoy true crime shows and documentaries, spending time with my cats Diamond and Penelope, day trips to Old Orchard Beach, and live music!

  • Ashley Caley

    Ashley Caley

    Internet Sales Consultant

    (978) 860-3930
    Email Me More info
    Ashley Caley

    Ashley Caley

    Internet Sales Consultant

    I joined Ron Bouchard’s in 2017, but have had a passion for customer service since 2010. I focus on providing the level of service I expect from others. I attended Murdock High School, with a dual enrollment at Mount Wachusett College for Allied Health.

    Other than my job, i am passionate about live music shows and being a pet mom.

  • Hannah Megan

    Hannah Megan

    Internet Sales Consultant

    (978) 345-1800
    Email Me
    Hannah Megan

    Hannah Megan

    Internet Sales Consultant

  • Kaleb Vowles

    Kaleb Vowles

    Internet Sales Consultant

    978-345-1800
    Email Me
    Kaleb Vowles

    Kaleb Vowles

    Internet Sales Consultant

Sales

  • Brian Byington

    Brian Byington

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Brian Byington

    Brian Byington

    Sales Consultant

    I began my career at Ron Bouchard’s Auto Stores in 2010. I attended a vocational high school and college where I studied Automotive. I have worked in sales for over 30 years in a number of industries ranging from financial services, to the Sales Manager for a food and dairy business where I traveled coast to coast handling corporate accounts. Now in the car business I enjoy being a Sales & Leasing Consultant. I believe if you take care of your employees, they will take care of your business. Move forward with great success, and great things will happen in the future.

    I live in Leominster, and have been married since 1981. I have 3 grown children and 5 grand children. I enjoy outdoor activities like hunting, fishing, hiking and snowmobiling.

  • Andres Marquez

    Andres Marquez

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Andres Marquez

    Andres Marquez

    Sales Consultant

    I started at Ron Bouchard’s Auto Stores in August 2018. Before that I earned my Associates Degree. I’m a hard worked, and would like to earn your business. I’m bilingual, speaking English and Spanish.

  • Jason Sousa

    Jason Sousa

    Sales Consultant

    (978) 345-1800
    Email Me
    Jason Sousa

    Jason Sousa

    Sales Consultant

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Contact Us

(978) 345-1800

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488 Old Union Turnpike • Lancaster, MA 01523

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Today's Hours:

Open Today! Sales: 11am-5pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7:30am-6pm

Ron Bouchard Kia 42.519464, -71.700883.