Sales will be OPEN Memorial Day, Monday May 27th, 9am-4pm. Parts & Service will be Closed.

Staff

Management

  • Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    (978) 345-1800
    More info
    Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    Ron had a successful twenty -year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.

    In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.

    Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

    Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)

  • Chad Bouchard

    Chad Bouchard

    General Manager

    (978) 345-1800
    Email Me More info
    Chad Bouchard

    Chad Bouchard

    General Manager

    Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.

    Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time i’m the worlds biggest Bruins fan!

    “Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.

  • Jim Kane

    Jim Kane

    Service Director

    (978) 860-3945
    Email Me More info
    Jim Kane

    Jim Kane

    Service Director

    I have been in the automotive business since 1983, and with Ron Bouchard’s since 1990. When I’m not at work I enjoy spending time with my family and playing with my grandchildren.

  • Bob Frappier

    Bob Frappier

    General Sales Manager

    (978) 345-1800
    Email Me More info
    Bob Frappier

    Bob Frappier

    General Sales Manager

    I started in the automotive industry in 2010 right or of High School, and worked at Mazda, GMC and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within the Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.

    I raced Go Karts up and down the east coast from the ages of 12-15. I follow short track racing. My other interests are golfing and all Boston sports.

  • Keith Rivera

    Keith Rivera

    Sales Manager

    978-345-1800
    Email Me
    Keith Rivera

    Keith Rivera

    Sales Manager

  • Chris Bakas

    Chris Bakas

    Business Manager

    (978) 345-1800
    Email Me
    Chris Bakas

    Chris Bakas

    Business Manager

  • Bree Schpero

    Bree Schpero

    Marketing Director

    (978) 860-3977
    Email Me More info
    Bree Schpero

    Bree Schpero

    Marketing Director

    I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

    I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.

    Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.

  • Ken Bowen Jr.

    Ken Bowen Jr.

    Used Vehicle Acquisitionist

    978-345-1800
    Ken Bowen Jr.

    Ken Bowen Jr.

    Used Vehicle Acquisitionist

Service & Parts

  • Al Dinardo

    Al Dinardo

    Service Manager

    (978) 345-1800
    Email Me More info
    Al Dinardo

    Al Dinardo

    Service Manager

    I have been with Ron Bouchard’s since 1993. I enjoy working with customers, and in my time off most enjoy watching my son play baseball.

  • Tyler Miller

    Tyler Miller

    Service Team Manager

    978-345-1800
    Email Me
    Tyler Miller

    Tyler Miller

    Service Team Manager

  • Marco Vazquez-Colon

    Marco Vazquez-Colon

    Service Team Manager

    978-345-1800
    Email Me
    Marco Vazquez-Colon

    Marco Vazquez-Colon

    Service Team Manager

  • Chrissy Pease

    Chrissy Pease

    Parts Manager

    (978) 345-1800
    Email Me
    Chrissy Pease

    Chrissy Pease

    Parts Manager

Internet Team

  • Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    (978) 345-1800
    Email Me More info
    Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    I started at Ron Bouchard’s in August of 2016, which began my career in the car business. My customer service and personal philosophy is to treat others the way I would want to be treated.

    I enjoy true crime shows and documentaries, spending time with my cats Diamond and Penelope, day trips to Old Orchard Beach, and live music!

  • Hanna Megan

    Hanna Megan

    Internet Sales Consultant

    (978) 345-1800
    Email Me More info
    Hanna Megan

    Hanna Megan

    Internet Sales Consultant

    I grew up in Leominster, and have been with Ron Bouchard Auto Stores since 2020. My goal is to make sure the customers wants and needs are understood and met.

    In my spare time I enjoy reading, painting, being with my niece and nephew, and cuddling with my fluffy black cat.

  • Shabana Phillips

    Shabana Phillips

    Internet Sales Consultant

    978-345-1800
    Email Me
    Shabana Phillips

    Shabana Phillips

    Internet Sales Consultant

  • Tyler Jacques

    Tyler Jacques

    Internet Sales Consultant

    978-345-1800
    Email Me
    Tyler Jacques

    Tyler Jacques

    Internet Sales Consultant

  • Gabriel  DaSilva

    Gabriel DaSilva

    Internet Sales Consultant

    978-345-1800
    Email Me
    Gabriel  DaSilva

    Gabriel DaSilva

    Internet Sales Consultant

Sales

  • Andres Marquez

    Andres Marquez

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Andres Marquez

    Andres Marquez

    Sales Consultant

    I started at Ron Bouchard’s Auto Stores in August 2018. Before that I earned my Associates Degree. I’m a hard worked, and would like to earn your business. I’m bilingual, speaking English and Spanish.

  • Andy Byron

    Andy Byron

    Sales Consultant

    978-345-1800
    Email Me
    Andy Byron

    Andy Byron

    Sales Consultant

  • Jacqui Rodriguez

    Jacqui Rodriguez

    Sales Consultant

    978-345-1800
    Email Me
    Jacqui Rodriguez

    Jacqui Rodriguez

    Sales Consultant

  • Tommy Abreu

    Tommy Abreu

    Sales Consultant

    978-345-1800
    Email Me
    Tommy Abreu

    Tommy Abreu

    Sales Consultant

Ron Bouchard Kia 42.519464, -71.700883.
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